As Alex starts to work on his laptop, he begins to brainstorm different strategies for marketing and promoting his fitness center. He decides that the first thing to do is to come up with a name for the fitness center. It should be something short and to the point that will catch people’s attention and draw them in on a subconscious level.
Alex starts to think about different names for his fitness center. He wants a name that is catchy, memorable, and reflects the high-tech, modern feel of his renovated gym. After some brainstorming, he comes up with a few options:
1. FitTech: This name incorporates the high-tech aspect of the gym and makes it clear that it is a fitness center.
2. SweatTech: Similar to the first option, this name includes the “tech” aspect and adds in the idea of sweat and hard work.
3. MotionLab: This name focuses on the idea of movement and experimentation, giving the gym a more experimental, innovative feel.
4. TechFit: The reversed order of #1. A combination of “tech” and “fitness”, this name is straightforward and to the point.
5 FutureFit: This name incorporates the idea of being fit for the future, suggesting that the gym is ahead of the game when it comes to technology and fitness.
Alex spends some time considering these different options, weighing the pros and cons of each. He finally decides to go with FitTech, as he feels it is the most straightforward and to the point. He also likes how it incorporates the idea of technology into the name, which he believes will be a big selling point for his gym.
Feeling pleased with his decision, Alex starts to work on creating a logo and brand identity for FitTech. He knows that having a strong brand is key to attracting customers and building a successful business.
Alex spends several hours working on the logo and brand identity for FitTech. He wants to create a design that is modern and sleek, yet also approachable and friendly. After experimenting with a few different designs, he finally settles on a logo that incorporates the name “FitTech” in bold, futuristic letters, with a small graphic element of a fitness tracker incorporated into the design.
Once the logo is finalized, Alex starts to work on developing a brand identity for FitTech. He wants to create a cohesive look and feel that will be consistent across all marketing materials, including flyers, brochures, and social media posts. He decides to use a color palette of blues and grays, which he feels will be both calming and modern.
Alex also starts to develop a tone of voice for FitTech. He wants to create a friendly, approachable brand that will make people feel welcome and motivated to work out. He decides to use a conversational tone that includes understated humor, using language that is easy to understand and relatable.
Finally, Alex creates a tagline for FitTech: “Upgrade Your Workout”. He feels that this tagline captures the essence of his gym, which offers high-tech equipment and innovative workout programs that will help people achieve their fitness goals faster and more efficiently.
At this point Alex looks at the corner of his laptop and realizes that it’s already 5:30pm. Without knowing it he had worked through lunch and realizes his stomach is rumbling. He decides to walk down the street and grab something to eat for dinner.
Alex saves his work and shuts down his laptop, then heads out of the store and down the street. As he walks, he thinks about the progress he has made on the fitness center and feels proud of what he has accomplished so far. He also thinks about the challenges that lie ahead, including the sales-model and marketing FitTech to potential customers.
After a few minutes of walking, Alex spots a small restaurant that he loved going to when he was younger. The sign outside reads “The Noodle House”, and Alex’s stomach grumbles at the thought of a warm, comforting bowl of noodles. He decides on this place for dinner and walks inside.
The interior of The Noodle House is cozy and welcoming, with dim lighting and warm wooden accents. Alex takes a seat at the bar and peruses the menu, which features a variety of noodle dishes from different Asian cuisines. Alex recognizes the shopkeeper from his childhood and greets him.
“Hello, Mr. Lee! It’s been a while since I’ve been back here,” Alex says warmly.
“Ah, Alex! It’s good to see you again,” Mr. Lee replies with a smile. “What can I get for you today?”
“I think I’ll have the spicy beef noodle soup, please,” Alex says, placing his order.
“Excellent choice. That’s one of our specialties,” Mr. Lee says as he turns to the kitchen to place the order.
As he waits for his food, Alex takes a moment to soak in the atmosphere of the restaurant. He remembers coming here with his family as a child, and the warmth and familiarity of the place make him feel nostalgic. For a moment, Alex remembers his father and the times they came here to eat when he was younger. He smiles to himself, feeling grateful for this small moment of comfort and connection.
Soon enough, Mr. Lee brings out a steaming bowl of noodles, and Alex digs in eagerly, savoring the rich broth and tender beef. As he eats, he can feel his energy levels returning, and he realizes how important it is to take breaks and recharge, even in the midst of a busy workday.
As he finishes his meal and pays his bill, Alex thanks Mr. Lee and promises to come back soon. He steps back out into the bustling city, feeling recharged. He decides to spend the rest of the evening focusing on developing the initial framework of the sales-model for the fitness center.
Alex heads back to his apartment and pulls out his laptop once again. He starts by researching different sales strategies for fitness centers, looking for inspiration on how to best market and sell FitTech to potential customers. He reads articles and case studies, taking notes on the different approaches and tactics used by successful fitness centers.
Using this research as a starting point, Alex begins to sketch out a sales plan for FitTech. He starts by identifying his target market, which he determines to be young professionals in their 20s and 30s who value technology and efficiency in their workouts. He also hopes to lure in a few celebrities or athletes as well. Once normal people see someone famous in the fitness center, it’s like a walking advertisement. He then maps out different potential marketing channels, including social media, email marketing, and local advertising.
Next, Alex starts to develop pricing and membership options for FitTech. He decides to offer a tiered membership system, with two main tiers. The higher tier includes access to the AI Fitness Instructor and App while the lower tier doesn’t. Based on his research, he decides that the pricing structure will be based on increasing the discount for longer periods of membership. In the future when his fitness center offers different classes, he can use them as optional add-ons for customer membership. He also plans to offer special promotions and discounts for new members to incentivize sign-ups. The basic idea is as follows for both tiers of membership:
1. 1-Day Access = 1/10 base price
2. 1-month Membership = base price
3. 3-month Membership = -10% base price
4. 6-month Membership = -20% base price
5. 1-year Membership = -30% base price
Now that the structure has been set up, Alex starts to think about what the price should be for both membership tiers. He opens up his web browser to continue his research to come up with appropriate pricing.
As Alex continues his research, he looks at various fitness centers and gyms in the area to see what they charge for memberships. He finds that pricing can vary greatly depending on the location and the level of amenities offered. He also looks at the pricing strategies of online fitness platforms that offer similar services to what FitTech plans to offer.
Based on his research, Alex decides to price the higher tier, which includes access to the AI Fitness Instructor and App, at $150 per month. For the lower tier, which does not include access to the AI Fitness Instructor and App, Alex decides to price it at $80 per month. Alex then returned to his previous pricing model and input the actual prices to see the cost for both membership tiers.
1. 1-Day Access = T1 – $15.00/ T2 – $8.00
2. 1-month Membership = T1 – $150.00/ T2 – $80.00
3. 3-month Membership = T1 – $405.00/ T2 – $216.00
4. 6-month Membership = T1 – $720.00/ T2 – $384.00
5. 1-year Membership = T1 – $1,260.00/ T2 – $672.00
The monthly mortgage for the two-story shop and residence is about $4,600 which means he’d need about 31 T1 1-month club members or 58 T2 1-month members. Of course if could get lucky and be able to sell a 4-5 T1 1-year memberships he would be set.
Alex Also decides that to promote the grand re-opening he will give all customers during the opening weekend a 3 day free trial T1 membership to try it out before they decide whether or not to join. Alex also decides that all first-time customers after the grand re-opening will be given T1 1-day access for free. His thinking being that if customers were given a chance to try out the AI Fitness Instructor for free, they’d be more likely to see it’s value in their training and be willing to pay more for the T1 membership.
Knowing that he doesn’t have much money left to focus on marketing, Alex decides to put his focus into creating FitTech Social Media accounts with the goal of advertising the grand re-opening, the pricing model, share information about the equipment and AI Fitness Instructor, and share the opening weekend promotions. He decides that to start with, he’ll create accounts on Facebook, Instagram, Twitter, and TikTok.
It’s already close to 10pm at this point so Alex decides to call it a night before he starts working on the social media accounts. Plus if he waits until the renovation is done around noon the next day, he’ll be able to take photos and videos of the fitness center to post online. With his next plan decided Alex heads to his room, takes a shower, and falls onto his bed, mentally exhausted from the days work.
